Author: Amanda Shendruk

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Information Overload: Can Graphics Help?

A study performed by Mindlab International, an independent research company that specializes in neurometrics, was recently featured in a BBC article that explored the implications of information overload. Mindlab found that “when tasks were presented visually rather than using traditional text-based software applications, individuals used around 20% less cognitive resources. In other words, their brains were working a lot less hard.” The study also noted that when information was presented in a visual format, people were able to remember more of the information later.

Read the article for yourself, and find some quotation gems like this:

“When we’re inundated with emails, Twitter, Facebook, social media, search engines like Google, it’s as if we’re expected to know more than we actually do, and we can’t retain that level of information, that bombardment.” (Dr. Lynda Shaw, a neuroscience and psychology lecturer at Brunel University in London).


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